ChoosingCollege,Courses&Careers Thursday, September 24, 2009 metrolifeextra 17 Surfing and selling Online Marketing: Noel Murphy from the Fitzwilliam Institute introduces the world of marketing on the web S ince the economy started to contract, many goods and service providers have been looking at different ways to keep their competitive edge and grow, if not maintain, their sales. The objective of increasing business seems to be an alien concept in the current climate but with an effective set of online marketing skills, business can be done in new market places with new customers round the clock and all from your office in Ireland. How? Key solutions helping companies achieve some of their marketing goals are online marketing tools such as Paid Search and Natural Search Optimization. Many retailers are investing in Search Engine Optimization (SEO) as the economy continues to worsen. This enables them to get to their audience directly 24 hours a day. The most cost effective strategy for all businesses, both service and goods- based, is to increase their funding for SEO and online marketing in order to achieve better natural search results and get to a wider audience. While paid search engine marketing allows companies to change their strategies instantly, SEO is a time-consuming process allowing businesses to improve their natural search ranking over time, costing them less to maintain in the future, while paid ads are a constant expenditure. But which marketing method is better? Businesses are aware that Search Engine Marketing is going to be an important strategy when dealing with the hard times ahead. However, many businesses have faith in alternative methods of boosting sales with confidence growing that e-mail marketing will perform as well as search during the recession. There is also growing evidence that the use of social networking as an effective online marketing tool will produce better results than search engine marketing. The perception is that social networking is less expensive and subsequently more cost effective for business as a marketing tool. The stark reality is that in Ireland we have a huge skills shortage of these online marketing skills. Graduates from marketing degree courses up to this year had no visible skills in these areas to bring to the business table. Add to that the lack of awareness among the business community that we could be marketing our goods and services worldwide, 24/7 to massive market places around the world. Imagine doing business with millions of customers worldwide while you sleep... from your office in Ireland. Never has there been a more transferable skillset available to SMEs. 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DIPLOMA IN ONLINE MARKETING & ADVERTISING with PR & E-COMMERCE 28th September 2009 www.FITZWILLIAMINSTITUTE.ie Public Relations Institute of IrelandAccredited DIPLOMA IN EVENT MANAGEMENT with PUBLIC RELATIONS 30th September 2009 Dip.PR OneYear DIPLOMA IN PUBLIC RELATIONS with EVENT MANAGEMENT & ONLINE PR MODULES 12th October 2009 ENROL NOW TO RECEIVE 100 OFF COURSE FEE metrolifeextra Toadvertise call(01)6375979 index.html2.html3.html4.html5.html6.html7.html8.html9.html10.html11.html12.html13.html14.html15.html16.html17.html18.html19.html20.html21.html22.html23.html24.html25.html26.html27.html